Platform UX Design

Platform UX is the design of software and web products people use every day — not just a marketing homepage. Mike Blackford has led UX for healthcare, payments, and enterprise tools, including work cited by clients such as PlatformSTL for pathologist-facing clinical software.

Intuitive UX can increase conversion rates by up to 400% when hierarchy, forms, speed, and the next action are obvious. Source: Forbes Agency Council.

What the work includes

• User journeys, information architecture, and navigation
• Interface design and interaction patterns
• Clickable concepts and usability testing
• Accessibility and responsive behavior across screen sizes
• Alignment with business goals, not decoration for its own sake

When to use it

Choose platform UX when the product is the product: dashboards, multi-step workflows, internal tools, or customer portals. For a public marketing site, start with custom website design. For traffic, pair UX with Google Ads and local search.

Larger UX engagements are scheduled after a consultation so timelines and deliverables are clear from the start. Book a free consultation or see Mike’s background.